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When Star Games star Li Ning shoe edge strategic first step in China to catch up with the Nike brand 2006-08-22 14:49:33 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road & nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and the NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed t Retro jordans for sale he face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much. & nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak & nbsp; & nbsp; & nbsp; Li Ning founder Li Ning is one of the brightest sports stars China last 1980s, he worked in the 1982 World Cup gymnastics competition, one person won all seven titles of 6 , it is regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold meda cheap jordans for sale ls at the 1984 Olympic Games. He habitually refers to him as gymnastics prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure. & nbsp; & nbsp; & nbsp; and unexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties. & nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the cheap foamposites Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement. & nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association from 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship provides one-piece racing suit . Two years ago, the Olympic Games, Li Ning sponsored t Cheap air jordan 12 for sale online free shipping he Spanish men's basketball team. & nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. Soon, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wallace, and Li Ning Company has partnered with the ATP has also been aimed at the Retro jordans for sale world men's tennis star. & nbsp; & nbsp; & nbsp; Obviously, endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas by sports stars. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity. & nbsp; & nbsp; & nbsp; Interestingly, two years later, just as an athlete Li Ning then defeated Seoul 20 years. After 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle. & nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a chan cheap jordans for sale mens nel of international brand competition. & nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand & nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined. & nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you from two years ago, Cheap air jordan 12 ovo CBA league start, then they hire, including Battelle, including several CBA star became the spokesperson. & nbsp; & nbsp; & nbsp; the last two years, Anta star power through CBA greatly enhance the brand value. It is said that when Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands. & nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ?? & nbsp; & cheap jordan shoes for men nbsp; & nbsp; unfortunately only Li Ning and Anta & nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand shortcut to success. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands. & nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Cheap air jordans for sale Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spokesperson, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In addition, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning. & nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the sp cheap jordans online okesperson, but it seems very limited. Related news& nbsp; & nbsp; & nbsp;? Chinese shoes Network February 24 hearing in Washington, Gilbert Arenas gun case to the Supreme Court convicted after a few hours, Adidas decided to terminate with 0 agents sponsorship contracts. Last week, NBA official sponsor Adidas said they are evaluating their relationship with the agent for Arenas 0 recent actions and suspension. After Arenas pleaded guilty, Adidas and immediately terminate their contracts. & nbsp; & nbsp; & nbsp; Adidas has now issued an official statement: Arenas concerned, which ended eight forty million contract he signed in 2003, and lost the connection down two years guaranteed ten million. Adidas internal sources, Arenas contracts may have happened in terms of playing the game, but constant injuries the past few seasons Arenas breach of contract. If the Wizards Arenas NBA stop contract, he will lose the next four seasons seventy-eight million dollars. Arenas brilliant period Adidas thus concluded, also ended he launched Gil Zero series signature basketball shoe. & nbsp; & nbsp; & nbsp; Adidas has quickly put Arenas delete pictures on the official website, he is now no longer appears on the player page. & nbsp; & nbsp; However, there is a signature color of Arenas TS Cut Creator Low is still sold on the site. & nbsp; & nbsp; & nbsp; At present, the Adidas website Arenas jersey page has been transferred to Antawn Jamison shirts page?. 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